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INFORMATION

Hi, I'm Peleg, a Tel Aviv-based designer specializing in visual identity, brand strategy, and art direction. Driven by typography and conceptual thinking, I craft bold, cohesive brand experiences.




Contact me for collaborations!

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PELEG ESHED



BEDEK BAIT®
JULY 2023



↘ Branding
↘ Merchandise
↘ Typeface design

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"BEDEK BAIT®" is an indoors home styling collection & outdoor t-shirts collection inspired by depersonalization and derealization disorders and illustrates the feeling of alienation characteristic during a dissociative episode. The project aims to alleviate the feeling of loneliness and frustration among those who face it and to normalize discourse on various mental struggles in society today.





© 2026
© 2026