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INFORMATION
Hi, I'm Peleg—a graphic designer based in Tel Aviv. I specialize in branding, marketing, visual identity, web design, typography, lettering, and art direction, crafting bold and thoughtful designs that leave a lasting impact.
B.des in the Visual Communication department, Shenkar - School of Design, 2023.
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BEDEK BAIT®
JULY 2023
↘ Branding
↘ Merchandise
↘ Typeface design
↘ Merchandise
↘ Typeface design
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"BEDEK BAIT®" is an indoors home styling collection & outdoor t-shirts collection inspired by depersonalization and derealization disorders and illustrates the feeling of alienation characteristic during a dissociative episode. The project aims to alleviate the feeling of loneliness and frustration among those who face it and to normalize discourse on various mental struggles in society today.
