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INFORMATION
Peleg Eshed is a graphic designer & visual artist, based in Tel Aviv. Specializes in branding, visual identity, merchandise, editorial and book design, typography and typeface design, packaging design, web design, copywriting, illustration and marketing.
B.des in the Visual Communication department, Shenkar - School of Design, 2023.
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BEDEK BAIT®
JULY 2023
↘ Branding
↘ Merchandise
↘ Typeface design
↘ Merchandise
↘ Typeface design
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"BEDEK BAIT®" is an indoors home styling collection & outdoor t-shirts collection inspired by depersonalization and derealization disorders and illustrates the feeling of alienation characteristic during a dissociative episode. The project aims to alleviate the feeling of loneliness and frustration among those who face it and to normalize discourse on various mental struggles in society today.
