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INFORMATION
Peleg Eshed is a graphic designer & visual artist, based in Tel Aviv. Specializes in branding, visual identity, merchandise, editorial and book design, typography and typeface design, packaging design, web design, copywriting, illustration and marketing.
B.des in the Visual Communication department, Shenkar - School of Design, 2023.
︎︎︎ Email
︎︎︎ Instagram
JANUARY 2024
↘ Typeface design
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↘ Typeface design
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BEDEK BAIT®
"BEDEK BAIT®" is an indoors home styling collection & outdoor t-shirts collection inspired by depersonalization and derealization disorders and illustrates the feeling of alienation characteristic during a dissociative episode. The project aims to alleviate the feeling of loneliness and frustration among those who face it and to normalize discourse on various mental struggles in society today.
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"BEDEK BAIT®" is an indoors home styling collection & outdoor t-shirts collection inspired by depersonalization and derealization disorders and illustrates the feeling of alienation characteristic during a dissociative episode. The project aims to alleviate the feeling of loneliness and frustration among those who face it and to normalize discourse on various mental struggles in society today.
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JULY 2023
↘ Branding
↘ Merchandise
↘ Typeface design
↘ Branding
↘ Merchandise
↘ Typeface design
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ZMAN PTSI’OT
"Zman Ptsi’ot" (En: “Injury Time”) is a book that brings together the past, present and future of the Hapoel Petah Tikva Football Club.
The book begins with archival language from the glorious past to the gloomy present up to the assembly of the optimistic future, which proposes a change of the visual aspect of the club with the aim of returning it to its former glory.
Special thanks to the Hapoel Petah Tikva Football Club for using the museum's contents.
Read more
"Zman Ptsi’ot" (En: “Injury Time”) is a book that brings together the past, present and future of the Hapoel Petah Tikva Football Club.
The book begins with archival language from the glorious past to the gloomy present up to the assembly of the optimistic future, which proposes a change of the visual aspect of the club with the aim of returning it to its former glory.
Special thanks to the Hapoel Petah Tikva Football Club for using the museum's contents.
Read more
FEBRUARY 2023
↘ Editorial design
↘ Editorial design
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SAY CHEEZE!®
Branding & visual identity for “SAY CHEEZE!”, a local-100%-vegan-pizza place, located in Chicago, IL. The design was set to find the right balance between a vegan place who supports sustainability and a fast food restaurant who serves junky pizzas. “WHO SAID VEGAN MEANS HEALTHY?”
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Branding & visual identity for “SAY CHEEZE!”, a local-100%-vegan-pizza place, located in Chicago, IL. The design was set to find the right balance between a vegan place who supports sustainability and a fast food restaurant who serves junky pizzas. “WHO SAID VEGAN MEANS HEALTHY?”
Read more
JUNE 2022
↘ Branding
↘ Branding
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MENKELBERG TYPEFACE
Menkelberg is a new-age-one-line Hebrew typeface. Designed at “Re-Levant” studio.
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Menkelberg is a new-age-one-line Hebrew typeface. Designed at “Re-Levant” studio.
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OCTOBER 2022
↘ Typeface design
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↘ Typeface design
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TOMĀRE™[止まれ]
Packaging design for TOMĀRE™[止まれ], a multisex bathing and grooming brand. Inspired by the street culture in Shibuya, Tokyo. The main concept behind the design is to give a moment of peace within an intense lifestyle.
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Packaging design for TOMĀRE™[止まれ], a multisex bathing and grooming brand. Inspired by the street culture in Shibuya, Tokyo. The main concept behind the design is to give a moment of peace within an intense lifestyle.
Read more
FEBRUARY 2022
↘ Packaging design
↘ Branding
↘ Packaging design
↘ Branding
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PORPHYRIA NOVISSIMA
Porphyria Novissima is a project that brings out the story of Haifa. The city of Haifa is full of abandoned buildings that surround the streets. The clothing collection designed as a comment to the dissonance between fashion that always happens to the buildings that have ceased to exist. The prints were inspired by the abandoned places.
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Porphyria Novissima is a project that brings out the story of Haifa. The city of Haifa is full of abandoned buildings that surround the streets. The clothing collection designed as a comment to the dissonance between fashion that always happens to the buildings that have ceased to exist. The prints were inspired by the abandoned places.
Read more
JUNE 2022
↘ Merchandise
↘ Typeface design
↘ Merchandise
↘ Typeface design
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DENSO®ITALIA
Packaging design for "DENSO®ITALIA", an elite sardines brand originally from Cagliari, Sardegna, Italia. Inspired by the Italian high fashion.
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Packaging design for "DENSO®ITALIA", an elite sardines brand originally from Cagliari, Sardegna, Italia. Inspired by the Italian high fashion.
Read more
DECEMBER 2021
↘ Packaging design
↘ Packaging design