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INFORMATION

Hi, I'm Peleg, a Tel Aviv-based designer specializing in visual identity, brand strategy, and art direction. Driven by typography and conceptual thinking, I craft bold, cohesive brand experiences.




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PELEG ESHED



ZMAN PTSI’OT
FEBRUARY 2023



↘ Editorial design

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"Zman Ptsi’ot" (En: “Injury Time”) is a book that brings together the past, present and future of the Hapoel Petah Tikva Football Club.
The book begins with archival language from the glorious past to the gloomy present up to the assembly of the optimistic future, which proposes a change of the visual aspect of the club with the aim of returning it to its former glory.
Special thanks to the Hapoel Petah Tikva Football Club for using the museum's contents.




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